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Wednesday, February 24, 2010

The Year of the Tiger

The Chinese Zodiac dictates that 2010 is the year of the Tiger!

The year of the Tiger occurs every twelfth year. Unlike the Gregorian calendar, which starts a New Year on the first of January every year, the Chinese New Year doesn't fall on a specific date. The year of the Tiger begins on February 14, 2010 and ends February 2, 2011.

In the past, the year of the Tiger has occurred in 1914, 1926, 1938, 1950, 1962, 1974, 1986 and 1998. According to Chinese tradition, people born in these years share certain common traits. The Tiger is a sign of courage, self-reliance, friendliness, hopefulness, and resilience. Those born in the year of the Tiger are said to be sensitive, intellectual thinkers and extremely sympathetic as well as brave and influential.

Tigers are clever and sharp-witted. These traits make them fast learners. In business, Tigers are natural born leaders, and work best when they know they are working towards important goals. Tiger Leasing has written a short, entertaining story - "The Tiger and the Money Tree". You'll find ancient wisdom and secrets for growing your "Money Tree" with Tiger Leasing. Tiger Leasing works hard to make sure all of our customers are successful when working towards their important goals.

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posted by Tiger Leasing @ 8:34 AM 0 Comments

Thursday, February 18, 2010

Commonly Misspelled Words Quiz

Take a break and see how you do on the Tiger Leasing Commonly Misspelled Words Quiz! Jot your answers down, the answer key will follow!

    • Adequitley

    • Adequately

    • Adaquatly

    • Criticized

    • Critisized

    • Criticsized

    • Forty

    • Fourty

    • Fortey

    • Gratefull

    • Greatful

    • Grateful

    • Intrest

    • Intirest

    • Interest

    • Liaison

    • Liasion

    • Liason

    • Maintinance

    • Maintnance

    • Maintenance

    • Neccesary

    • Necessary

    • Neccessary

    • Recieved

    • Received

    • Reseeved

    • Separate

    • Seperate

    • Seperet

    • Transferred

    • Transfered

    • Transfirred

    • Undoubtidly

    • Undoubtdly

    • Undoubtedly

    • Untill

    • Until

    • Un Til

    • Vaccuum

    • Vacuum

    • Vaccum

    • Weird

    • Wierd

    • Weerd

Answer Key:

  1. b

  2. a

  3. a

  4. c

  5. c

  6. a

  7. c

  8. b

  9. b

  10. a

  11. a

  12. c

  13. b

  14. b

  15. a

How did you do?


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posted by Tiger Leasing @ 11:51 PM 0 Comments

Thursday, February 11, 2010

Equipment Leasing - When is the time right?

  • When the risk is high that equipment will become outdated very quickly.
    • Equipment leasing lets you upgrade your equipment on a regular basis. This eliminates the aggravation of owning out-dated equipment.
  • When you need to conserve your cash and working capital.
    • With equipment leasing, your cash isn't tied up in equipment. Instead, money is available for opportunities such as marketing, working capital, or seasonal cash flow needs.
  • When you need to preserve your credit lines.
    • Safeguard your existing lines of credit and borrowing availability with equipment leasing. You will leave your credit lines untouched and ready to use for operational financing needs or unexpected expenses.
  • When you can't afford the luxury of ownership.
    • Owning equipment really is a luxury, and in many cases, an unnecessary one. Equipment leases allow new equipment to pay for itself as you use it over time. Profits are generated by the use rather than the ownership of equipment.
  • When you're ready for tax benefits instead of loan payments.
    • Payments towards your equipment lease may be fully tax-deductible as an operational expense. Tiger Leasing has a Tax Savings Lease Calculator to help you find out the tax benefits of your new equipment lease.
  • When you have budget limitations.
    • In some cases, limited budgets can restrain business owners from purchasing the equipment they need. Equipment leasing allows for quick budget approval thanks to its small monthly expense. A lease can fit even the tightest of budgetary constraints.
  • When you need to work with a flexible institution.
    • Banks are not as flexible as equipment leasing companies. Equipment leasing companies can create an individualized leasing programs for your company.
  • When you don't have the funds for a down payment.
    • Typically the up-front costs for a lease are just the first and last monthly lease payment. Unlike a down payment for a purchase, these payments are smaller and are applied to your total lease payments. Additional fees may apply, but these are minimal when compared to many down payments necessary for purchasing equipment.
  • When you like to cut through the red tape.
    • Working with a reputable lessor is almost always fast and easy. There are simply fewer governmental and legal obstacles to address with an equipment lease. This is especially true if you wish to extend your commitment beyond the typical 12 to 36 months.
  • The equipment will depreciate in value quickly.
    • You can arrange at the end of your lease to purchase the equipment for its fair market value (or an agreed upon amount), continue leasing, lease new equipment or return it.


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posted by Tiger Leasing @ 10:04 AM 0 Comments

Wednesday, February 3, 2010

Remodel your Marketing

What is your current marketing strategy? Are you trying to be the loudest? Do you focus solely on the benefits of your products or services? Do you follow the same basic marketing principles you've relied on for years? If you answered yes, it's time for a change.

There has been a shift in how marketing and advertising are utilized by the public. In the past, brands have been able to effectively distribute advertisements promoting their products, services or sales. It was a one way street, and consumers were the final destination. This is no longer true. Technology allows customers to actively seek information and details about brands they are interested in. They are able to share reviews and ask for recommendations from other customers. The public expects a level of interaction with brands, long before a purchase is actually made.

What does this mean for brands? They have to shift their traditional marketing strategies. Instead of simply peddling your products and services you need an advertising campaign that adds value to your customers' lives.

In today's world, it's simply not enough to blast your audience with in-your-face facts about how great your brand is. It is important to take a step back from the blatant advertising methods of the past, and discover new ways to reach your customers. You have to add value to your marketing campaign. You have to connect with, educate and amuse your audience. While it sounds complicated, Tiger Leasing has put together some simple ideas to help you with those first steps to taking your marketing plan to the next level.

  • Offer a free sample - This lets your customers and potential customers try out your products or services and it demonstrates your belief in your brand.

  • Create a loyalty incentive system - Recognize and reward those that are loyal to your brand.

  • Get online - Create a Facebook page, a Blog or a LinkedIn account. People are interacting with brands online every day, don't get left behind!

  • Offer classes or resources - Help the public use your product better. Do you manufacture and sell kitchen appliances? Host a cooking class! Are you a personal injury law firm? Create a resource on what to do if you've been in a car accident. Are you a medical office? Host a seminar on how to stay healthy this season.

  • Donate to a good cause - Get your brand name out there for other reasons than sales or marketing purposes. Invest in your community or industry.

  • Establish yourself as an industry resource - Create a Blog and offer information and tips for your customers. Provide information and tips on how to best use your products.

  • Create an experience - When you interact with your customers, give them something to remember, and talk about. Focus on what you can do for them, don't just highlight your products and services. For example, here at Tiger Leasing we took our Business Equipment Network (BEN) and put it on Facebook for equipment vendors and lessees to interact in ways like never before. This created a casual environment to learn about leasing opportunities and strike business deals.


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posted by Tiger Leasing @ 10:00 AM 0 Comments