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Tuesday, June 29, 2010

Adjust Your Brand

Upgrade your business image this summer...

Businesses spend time and resources on creating their brand. From your Website to your logo, there are countless aspects of your business image. Every opportunity customers have to interact with your business is a chance for you to broadcast an expert, specialized, appealing image. When was the last time you took a good look at your brand's image and updated the information or appearance of it? You keep your business progressive through modern equipment and contemporary technology - but is that progress portrayed in your brand's image?

Areas to upgrade

There are certainly many areas of your business image you could upgrade. Every aspect of your brand that customers come in contact with can and should be evaluated on a regular basis. From updated contact information and prices to contemporary images and colors, there are many aspects to consider updating. While every business is unique, here are a few ideas to get you started on updating your business image.

  • Business cards
  • Brochures
  • Website
  • Logos
  • Company Uniforms
  • Blog
  • Letterhead and Envelopes
  • Promotional Products
  • Store D├ęcor
  • Corporate Gifts
  • Signage
  • Advertisements (Design and Methods)
  • Community Interaction
  • Email Templates
  • Training Guides and New Employee Materials
  • Stationary
  • Newsletters

Standardize for Success

Once you've committed to updating your business image, be consistent. Don't redesign your company logo on your advertising materials and not update your business cards with the new image. If you update one store's look while ignoring other outdated locations, you won't be making as big of an impact as you could. If you have to start small, do so. Simply recognizing the need to update your business image is a big step. Talk to employees and customers about what you can update. If possible, contact customers who didn't buy from you and ask what you can change to become more appealing. Sometimes it's as simple as incorrect phone numbers or improper employee uniforms. Take the time to really evaluate what your brand is saying about you. Look forward and let your company image be a progressive display to current and potential customers.

Look for opportunities to grow your business through your brand. Don't let simple mistakes and outdated information hold you back from further business success. Create new ways to grow your brand and update existing campaigns to stay competitive!

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posted by Tiger Leasing @ 10:35 AM 0 Comments

Monday, June 14, 2010

Medical Equipment Leasing

When health care providers need to update their equipment, leasing is an excellent option. Tiger Leasing has created medical leasing packages for doctor's offices, emergency clinics, hospitals, HMO's, and more. Whether you need health care equipment, software, or office furniture, you can find leasing options available. Medical equipment leasing programs can be designed for all the needs health care providers have. Medical equipment leases can be created with personalized financing options to give health care providers even more options for updating their practices.

The health care field is made up of a variety of services and practitioners. Whether you are looking for surgical equipment for a large hospital or optical equipment for a small practitioner, medical equipment leasing has the solution for you. Experienced equipment leasing companies can create innovative medical leasing programs for your health care agency, so you can keep preserve your credit and conserve your cash. Other benefits of looking into medical equipment leasing include tax deductions, upgrade options, flexible payment options and more.

Medical equipment leasing companies like Tiger Leasing offer a variety of financing alternatives to health care providers. Our financing options include: Lease Purchases, Operating Leases and Venture Leases options. Other programs include Deferred, Seasonal, Step-up Step-down payments and Municipal leases. Whether you need financing for $5,000 or $5,000,000, we can provide innovative finance solutions customized to meet your individual needs.

Medical Leasing Finance Solutions:

  • Lease Purchase with $100 Buy Out Option:
    This financing plan allows health care providers to purchase the medical equipment at the end of the lease term, for a nominal amount of $100. For most health care companies that intend to keep their machines at the end of the lease, this is the best option.

  • Operating Lease with Fair Market Value:
    This medical equipment financing structure gives health care companies the option to purchase the equipment at the end of the lease for the fair market value it is worth at that time. This financing option also allows you to continue the lease or return the medical equipment.

  • Venture Leases:
    This is a great option for medical companies that are just starting up. We provide 100% financing. To qualify, you need venture capital backing and enough cash on hand to justify the projections in your business plan.

  • Deferred Payment:
    This program is attractive to health care companies with a project that won't generate revenue for a short period of time. This type of equipment lease is structured so the initial months have nominal or no payments.

Medical equipment leasing is a creative option for health care providers looking to acquire new technology and equipment. Learn more about medical leasing before purchasing new equipment for your practice!

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posted by Tiger Leasing @ 9:05 AM 0 Comments

Thursday, June 3, 2010

10 Tips for Customer Retention

Create long term relationships with customers...


New customers are a hot commodity for business owners. Though important, attracting new customers should not be your company's only goal. Repeat customers are an important, but often overlooked piece of the puzzle. Not only do existing customers have a proven track record of spending money at your business, it is more cost effective to keep existing customers than it is to find new ones. Once you're business has decided that retaining your existing customers is a priority, it is important to come up with a simple yet effective plan for making that happen.

There are some very simple things you can do that will keep your customers coming back again and again. Check out the following tips for improving your customer retention.


  • Be attentive - Listen to your customers. When they are making a complaint, really try to understand the problem, and let them know you're going to work to fix it, and then follow through. When a customer is praising your business, take that acclaim and try to do more. Let your customers tell you what they want from your business, and give it to them.

  • Give them answers - What is more frustrating than getting the run around from a customer service representative? Make sure your staff knows that answering customer's questions is a high priority. None of your employees will have all the answers, but that doesn't mean they should blow off a customer's inquiry. When faced with a question they can't answer, teach employees the proper lines of communication to get those dilemmas solved. Train employees to get customers' contact information, and follow up with them when a question can't be answered on the spot.

  • Make them comfortable - Why would anyone come back to a business they didn't feel comfortable at? A customer's comfort level can be altered by many things. Physical comfort is just one of them. Make sure your stores are clean and organized. Do not pressure or belittle customers. Be meticulous in answering their questions and alleviating their concerns.

  • Focus on convenience - When your business is more convenient than your competition, you will win back customers. Are your hours of operation convenient for those with full time jobs? Are you open on weekends? Do customers have the opportunity to browse your products online or by catalog? Is your location easy to find, does it offer convenient parking options? By making your business the convenient one, you will win back customers.

  • Create connections - Get to know your customers, and let them get to know your brand. Share your store's history or your favorite item on the menu. Utilize online opportunities like Facebook and LinkedIn to stay connected with your customers. Get on Twitter to interact with customers in 140 characters or less! While keeping track of customers can be hard, it is a worthwhile endeavor.

  • Communicate - Utilize different methods of communication to keep your brand on your customer's mind. Send out monthly newsletters either online or by mail. Send out postcards or emails reminding customers of events and sales. Keep your Website updated and post any important information there. Make sure that you keep customers up to date on what's going on in your store.

  • Manage your staff - You can't be everywhere all the time, so you trust your staff to handle your customer interactions and much of the day to day operation of your business. Most companies offer initial training when new employees start, but it is important to keep educating your staff as time goes on. Lessons are forgotten and priorities change for employees. Ongoing training, regular evaluations and a hands on approach to management can help you create a strong workforce ready to engage and retain your customers.

  • Scrutinize the Competition - You can learn from your competitors and others in your industry. Take a look at what is working for them, and personalize that technique for your own brand. Is the restaurant down the block offering take out services? You can too! Is the other hotel implementing a rewards program? Why don't you? When the gas station down the street decides to close 2 hours early, you can capitalize on that and remain open longer. You can learn from others in your industry and use those lessons to make your business better.

  • Reward Existing Customers - Satisfied customers are an amazing source of advertising. Ask your customers to get on the review sites, or leave comments on your Facebook fan page. Offer them discounts when they send in new customers, or when they spend a certain amount with your company. Create a loyalty rewards program with ongoing benefits. Offering existing customers rewards is an excellent way to keep them coming back, and spreading the good news about your business.

  • Commit to your Community - Whether you are a small town store or a national company, you can create customer loyalty and appreciation by investing in the communities you're located in. Sponsor a little league team or donate to a good cause. Organize a community event or put together a team for a local race or walk. There are plenty of things going on in your community, take part. You will be demonstrating your good will while you're getting your name out there in a positive light.

Keep your customers coming back, and you will be rewarded. New customers are important, but you simply cannot overlook your existing clientele. Customer retention should be a fundamental aspect of a business plan. What are you doing to keep your existing customers coming back again and again?

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posted by Tiger Leasing @ 8:45 AM 0 Comments