Equipment Leasing Blog

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Tuesday, June 29, 2010

Adjust Your Brand

Upgrade your business image this summer...

Businesses spend time and resources on creating their brand. From your Website to your logo, there are countless aspects of your business image. Every opportunity customers have to interact with your business is a chance for you to broadcast an expert, specialized, appealing image. When was the last time you took a good look at your brand's image and updated the information or appearance of it? You keep your business progressive through modern equipment and contemporary technology - but is that progress portrayed in your brand's image?

Areas to upgrade

There are certainly many areas of your business image you could upgrade. Every aspect of your brand that customers come in contact with can and should be evaluated on a regular basis. From updated contact information and prices to contemporary images and colors, there are many aspects to consider updating. While every business is unique, here are a few ideas to get you started on updating your business image.

  • Business cards
  • Brochures
  • Website
  • Logos
  • Company Uniforms
  • Blog
  • Letterhead and Envelopes
  • Promotional Products
  • Store D├ęcor
  • Corporate Gifts
  • Signage
  • Advertisements (Design and Methods)
  • Community Interaction
  • Email Templates
  • Training Guides and New Employee Materials
  • Stationary
  • Newsletters

Standardize for Success

Once you've committed to updating your business image, be consistent. Don't redesign your company logo on your advertising materials and not update your business cards with the new image. If you update one store's look while ignoring other outdated locations, you won't be making as big of an impact as you could. If you have to start small, do so. Simply recognizing the need to update your business image is a big step. Talk to employees and customers about what you can update. If possible, contact customers who didn't buy from you and ask what you can change to become more appealing. Sometimes it's as simple as incorrect phone numbers or improper employee uniforms. Take the time to really evaluate what your brand is saying about you. Look forward and let your company image be a progressive display to current and potential customers.

Look for opportunities to grow your business through your brand. Don't let simple mistakes and outdated information hold you back from further business success. Create new ways to grow your brand and update existing campaigns to stay competitive!


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posted by Tiger Leasing @ 10:35 AM


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