Equipment Leasing Blog

Opportunities Abound - Seize the Day!

Friday, February 25, 2011

How to Hold Your Own: Competing with Bigger Businesses

Trying to compete with big business can seem overwhelming. However, learning to capitalize on your strengths as a small business can lead to a big payoff. Consider these tips when competing with bigger businesses:

Focus on Customer Service: Big businesses can afford to lose a customer here and there; in fact, it might actually be profitable for them to do so. However, as a smaller business, developing and nurturing your customer service skills is key to your success. Your clientele will value the personal treatment they're given and potential customers will look for this attribute when shopping for a product or service vendor. Remember that customers often make decisions based, in part, on their emotions. Harness this avenue of possibility by fostering quality customer service-based relationships that clients are willing to pay for.

Find your Niche: Large corporations might have the ability to offer a wide variety of products or services. But, offering such a selection means these businesses often sacrifice their credibility as the expert of a specific product or service. Consumers, especially when making a costly or long-term purchases, want to be assured that they're selecting a product that will meet or exceed their expectations. Clinch the sale by offering peace of mind. Prove you're the authority of a niche product or service.

Act Quickly: The bigger the business, the more channels an idea must pass through before it can be approved and executed. Take advantage of this window of opportunity by making decisions and implementing new plans swiftly. But, do take time to think the plan through completely before putting it into action.

Take Calculated Risks: Many industry leaders can identify their first "big break," and it's not usually the result of pure chance. Thriving businesses first became successful by making the right moves at the right time. Build your business by making calculated decisions and executing relatively risky plans, but be smart about it.

Network: As it becomes easier to connect, consumers continue to seek input from thought leaders prior to making a purchase. Take advantage of opportunities to spread your marketing message through word of mouth. It can be more effective than paid advertising, and you don't have to have a massive marketing budget to make word of mouth marketing work.

Capitalize on your Size: The current consumer trend is leaning toward making sustainable purchases and shopping locally. Make the most of this trend by highlighting the positive social and environmental impacts that are generated by smaller businesses like your own.

Being a small business in an industry full of giants can be daunting, but don't let your size determine your level of success. Take advantage of the business growth opportunities that your business size presents.

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posted by Tiger Leasing @ 2:57 PM 0 Comments Links to this post

Monday, February 14, 2011

Leasing Cardiology Equipment

Today, on Valentine's Day, many Americans have hearts on their mind. For most, this means construction paper cut-outs and sugary shapes adorned with affectionate messages. However, inside hospitals and clinics, healthcare professionals are more likely to be focusing on the hearts beating in their patients' chests. This organ is vital all year round, not just during the month of February. And, such a sophisticated and fundamental organ requires cardiology equipment that is equally as sophisticated to keep the heart in top form.

Cardiology equipment, while essential for health care professionals, comes with a price tag that can make equipment purchases overwhelming. However, your practice cannot afford to offer sub-par cardiac care because of budget restrictions. Fortunately, cardiac equipment leasing eases the financial burden that often accompanies technical equipment such as electrocardiographs and stress test systems.

One of the most attractive advantages of medical equipment leasing is that financing cardiac equipment means you eliminate equipment obsolescence. In the medical field especially, pervasive research means that methods and procedures are updated frequently. Thus, in order to offer cutting edge care to patients, your practice's medical equipment must be modernized frequently. Cardiac equipment leasing lets you regularly upgrade your equipment, which eradicates the inefficiencies of owning outdated tools.

Selecting a lender that offers competitive rates and flexible leasing programs is key when leasing medical equipment. Doing so will help your practice conserve cash flow and working capital, so these funds are available to invest in other opportunities that will improve cardiac care and expand patient services. Also, because cardiac equipment is often accompanied by costly installation and training, it's critical that the medical equipment lender you choose offers 100% financing. This way, the "soft" expenses incurred by the medical equipment will be covered by your original medical equipment leasing plan.

Acquiring cardiac equipment doesn't need to financially drain your practice. Apply for cardiac equipment leasing when upgrading your healthcare equipment. However, be sure to do the necessary research to ensure you choose a reputable lender that offers the most advantageous medical equipment leasing plan for your practice.

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posted by Tiger Leasing @ 2:53 PM 0 Comments Links to this post

Thursday, February 3, 2011

Find Tiger Leasing on Other Online Networks

We at Tiger Leasing are dedicated to providing businesses with the equipment and leasing programs they need to grow and continue to be successful. At the same time, we've been expanding our own business, which means that through the years, we've developed a wealth of business knowledge that we feel compelled to share. That's why we developed this Equipment Leasing Blog. It's a source for information, advice and tips for business owners, and anyone else with stakes in the business world. But, our blog isn't the only channel that we use to share useful business information.

In addition to our Tiger Leasing Website and our Equipment Leasing Blog, you can also connect with us and get valuable business tips and insights via Facebook, Twitter and LinkedIn. Find us here:

  • Tiger Leasing LLC on Facebook: "Like Us" and we'll share informative links, equipment leasing and business tips and of course, the run down on our inspiration - tigers. Our Facebook page is also a great place to interact with other business entrepreneurs!

  • Business Equipment Network (BEN) on Facebook: The BEN Page seeks to connect equipment vendors with those looking to improve their productivity. Network with other business people and share your knowledge while interacting with industry resources!

  • @TigerLeasing on Twitter: In 140 characters or less, we dish out business tips, equipment leasing insights and of course, a few tiger facts here and there.

  • Tiger Leasing LLC on LinkedIn: Here, you can connect with us, follow our company or find more information about Tiger Leasing.
Join us online, either here on our Equipment Leasing Blog, on Facebook, Twitter or LinkedIn and we'll share our experience, knowledge and insights with you. We also use these social networks as a way to connect with and learn from people like you. As always, feel free to post your own thoughts and business insights, or ask equipment leasing questions. One of Tiger Leasing's team members will always be waiting on the other end to help you any way we can.

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posted by Tiger Leasing @ 12:14 PM 0 Comments Links to this post