Equipment Leasing Blog

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Wednesday, April 27, 2011

Tips to Improve Online Sales

The widespread popularity of online shopping and product research has unveiled opportunities for businesses of all sizes to offer their services nationally - even globally. However, though the playing field may be leveling out, small businesses must be proactive when pursuing online sales lest they get left behind.

Branding Strategy
Take a step back and look at your marketing campaign from a potential customer's point of view. Do you have an overall strategy for your business? Have you taken the time to properly brand and differentiate your company? Have you highlighted the benefits of your products and services? Without an identifiable, trustworthy brand at the base of your marketing campaign, your online sales won't be successful.

Establish a Baseline and Set Goals
Once you've established your branding strategy, it's time to establish a baseline. Take stock of how your company is doing right now. What did your sales look like in the last quarter? How fast are you growing your clientele? Determine where your company is at right now before you begin any new online marketing or sales initiatives. Be sure to pinpoint exactly where you started so you can accurately measure growth.

Once you know where you're at, determine where you want to go. Set realistic goals and determine benchmarks of success. Decide how you're going to measure your online sales success and map out different goals along the way. Work with your team to create a short term and long term plan to grow your business online.

Highlight the Advantages and Rewards
One of the easiest ways to succeed online is to educate visitors on the benefits of shopping with your company. Illustrate the benefits of your products and services without sounding like a used car salesman. Give people the facts, let them know what sets you apart from the competition, and establish your company as an industry resource. Successful online marketing revolves around information and education and steers clear of tactless, obnoxious sales techniques.

Include a Prominent Call to Action
Once you've made it clear to consumers why your brand deserves their business, be sure you include a clear call to action. Let people know exactly what they need to do in order to complete an online sale. Online sales are all about turning Website visitors into buyers. Whether you want them to click on the buy button or add items to their shopping cart, you have to make it easy for them. Make your Website easy to navigate and easy to shop from without overloading visitors with sales pitches and spam.

Highlight your Contact Information
If customers have a problem somewhere in the sales process, you want them to contact you instead of giving up and buying from a competitor, right? Make it easy for customers to find your contact information, including email addresses and phone numbers. Make sure this information is up to date and includes all of the contacts customers could need.

Assess Your Online Sales Technology
If you want to improve online sales, make sure the technology facilitating the purchase is functional. Too many businesses waste time and resources by losing sales in the final step of the buying cycle. Too often, companies trust that their online sales technology is working as it should, and don't test it out for themselves. Are customers' options clear? Is it easy to update your shopping carts and orders? Is your shipping and return policy clearly stated and accessible? Your online sales technology should make it easy for people to buy from your company. Make sure you understand the process you want your customers to complete. Is it as easy and uncomplicated as it could be?

Get Familiar with your Online Reputation
The Internet makes it easier than ever for consumers to research companies long before they make a purchase. Include customer testimonials on your Website so people get an idea of how you've treated past customers. Pay attention to Rating and Review Websites like Yelp and Merchant Circle. Find out what people are saying about you online, so you have a better understanding of what potential customers are reading too. Check out your listings on Local Search Engines like Google Places, Yahoo Local and Bing Local. User ratings and customer reviews are often included on those listings as well. Take this one step further by claiming your listings on these Websites for more control over your online reputation!

Hop on the Social Media Train
Social Media Websites continue to grow in popularity and offer countless opportunities for businesses to connect with potential customers! Social Media Marketing isn't going anywhere, and when used correctly, can help businesses succeed online in new and innovative ways. Businesses need to research the different Social Media Websites to establish which channels will be most useful for connecting with their target audiences, and how to best use each site to create a positive brand reputation and increase their online presence. Websites like Facebook, Twitter and LinkedIn offer different opportunities for brands. The key to flourishing on Social Media Websites is interaction. Connect with potential customers. Start discussions and respond to questions. Social Media is a two way street, don't just push advertisements, commit to regularly updating and interacting with the public on these channels.

Put Everything Together
The key to developing and implementing effective online sales strategies is to incorporate all the components with your offline marketing as well. Tailor your entire marketing plan to your brand and your target market, but be sure to address every area of communication that will have an effect on sales. Picking and choosing only the easy or cheap strategies isn't going to make the impact you need to reach your sales goals.

Test and Retest
Though you may have done your research and implemented the proper strategies, your online marketing plan probably won't be perfect on the first try. Evaluate your Website analytics, determine if you've met your goals and assess the efficacy of your marketing strategies. The ecommerce landscape is changing quickly, so what once was a promising tactic may not be effective in the long term. Regularly look at how your campaign is doing. Watch for new technologies and opportunities to succeed online. Commit to long term success for your brand, online and off and take the right steps to outshine your competition and grow your business.


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posted by Tiger Leasing @ 2:39 PM 0 Comments

Thursday, April 21, 2011

Dental Equipment Leasing Presents Opportunities

Technological advancements are made in rapid succession, especially in the medical and dental fields. To remain reputable and competitive within their fields, dental offices must continue to offer patients medically advanced procedures using state-of-the-art equipment. Leasing dental equipment is a viable option with many benefits.

Unlike purchasing or obtaining a traditional bank loan to secure new equipment, dental equipment leasing allows you to eliminate equipment obsolescence. With a traditional bank loan, after your dental office pays off the equipment - it's your property. Unfortunately, this equipment might be considered out-of-date even before the last payment has been made. However, those investing in new and upgraded dental technology by way of medical equipment leasing can choose from several leasing programs, including equipment ownership, at the conclusion of their lease terms. These options ensure dental offices aren't left behind as dental technology forges ahead, but also offers feasible finance solutions.

An additional benefit of dental equipment leasing is the option of financing not only the cost of the equipment, but the accompanying soft costs as well. These might include shipping, required software and installation. The cost of training office staff to use the equipment can also be included in the leasing agreement, which can be a substantial relief for dental professionals.
Leasing options for dental offices are available for a myriad of essential pieces of equipment including:

  • Dental Chairs and Examining Room Equipment

  • Dental X-Ray Machines

  • Lab Equipment for Dentistry

  • Office Storage and Cabinetry
Take advantage of the opportunities emerging dental equipment technology can offer your practice. Be cognizant of the financing options available when it's time to upgrade or buy equipment. Doing so will ensure your office stays competitive while offering state of the art patient care.


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posted by Tiger Leasing @ 10:24 AM 0 Comments

Friday, April 8, 2011

Achieve Better Balance between Your Work Life and Personal Life

Being dedicated to your job is a good thing. However, letting your work life overrun your personal life can elevate stress to dangerous levels both at home and at work. Avoid the burnout that results from being overworked by reclaiming your personal life.

Improve your time management skills

Track where you spend your time and determine if any of your daily activities can be cut or delegated without major negative implications. Seek more efficient ways of completing projects; however don't fill newfound free time by taking on more responsibilities. Instead, work some down time into your schedule and make following this plan a priority.

Leave work at work

Technology has made it all-too-easy to bring your work with you anywhere you go - as long as there is an internet connection or cell reception. Smartphones, wireless computers and media clouds give many professionals unbridled access to work files, client contacts and many other work-essential tools. However, if these devices constantly distract you from after-work activities, turn them off. If it's too difficult to part completely, designate times during the evening when you're allowed to check emails or listen to voicemails.

Take Care of Yourself

Though maintaining a healthy lifestyle is vital for optimum performance, it seems to be one of the first good habits to fall by the wayside when work schedules become jam-packed. Resist the urge to develop unhealthy routines and commit to:
  • Eating healthy and exercising

  • Getting adequate sleep

  • Practicing stress-reducing activities such as yoga or reading

  • Making time for social activities

  • Work to stay positive

Know when to ask for help

Whether you need to ask a coworker to lighten your workload or a friend to fill-in for you on a volunteer project, enlist the help of your support system when your responsibilities are too much to bear. As long as you're appreciative and willing to return the favor later on, you'll likely find someone to help you out. If you can't seem to make the adjustments necessary to balance your work life and personal life, don't be afraid to seek the help of an outside source like a counselor or organizational specialist.

When it comes to work, the old adage rings true: "everything in moderation." Rather than letting your office life overtake your personal life, seek to establish a comfortable balance that appeases both your penchant for hard work and your innate need to socialize.


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posted by Tiger Leasing @ 11:15 AM 0 Comments