Though the holidays may be a few months out, it's never too early to start planning for the busy shopping season. Get your business ready for the holiday rush now, and reap the rewards later.
According to MasterCard SpendingPulse, in 2010 $584.3 billion was spent in pre-Christmas sales. In the months before Christmas 2010, retail spending increased 5.5%. The possibilities for businesses to capitalize on this yearly spending hike seem endless. Businesses can't put off their holiday marketing until the last minute, starting early is essential to success. Some tips for making the most of the 2011 holiday season include:
- Publicize your Holiday Shopping hours. Even if you aren't changing them in the coming months, letting people know when you're open will help them remember to stop at your business!
- Offer packages and specials for the holiday season. Bundling services or products doesn't have to cost you more as a business, but the idea of a package can be attractive to gift-givers!
- Network in the community. Take part in holiday events or sponsor teams to get your brand's name out there.
- Have holiday gift cards available early. Perfect for everything from hostess gifts to stocking stuffers, gift cards can make you money year round! Capitalize on the trends of the season by offering specific holiday themed cards and envelopes.
- Look for opportunities to donate. By donating your services or products, you'll be generating some feel-good marketing and get your brand name out in the community, associated with a great cause!
- Send out branded gifts. From pens with your logo to baked goodies in your packaging, this is a great way to entice existing customers back to your store or bring new customers in!
- Get your Website ready. Make sure your online storefront or Website is ready for the holiday rush as well. Test out your shopping cart and make sure all of your contact information is up to date. Shoppers use the Internet for research and purchasing; make sure your Website is ready for the holidays too!
- Consider email marketing, to remind your customer list of your holiday products and specials. Don't spam them, keep it short and sweet. Consider including a coupon code or special offer to really tempt them!
- Prepare your sales staff and customer support team. Whether you have to hire some additional seasonal help or just brush everyone up on the basics, make sure your employees are ready for the seasonal rush!
Your competitors are already preparing for the 2011 holiday season. Take control of your business by being prepared and planning ahead. Don't let the crazy schedules and frantic nature of the season take over. Make the most of your business and cash in on the holiday shopping madness! What are your goals for the upcoming months? How are you preparing for the madness?
Labels: Business Tips