Equipment Leasing Blog

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Friday, July 29, 2011

Evaluate Your Brand to Improve Your Sales

While you are willing to do anything you can to increase your sales, sometimes it is as simple as taking a step back and reviewing the foundation. Evaluating the very first detail a customer notices about your product-the brand-can increase your sales if you know who is aware of it and how they perceive it. Follow these guidelines to first evaluate your brand and then model it into one that sky-rockets sales.

Think Outside the Box

You want your product or services, as well as your brand, to be unique. Make your products or services superior to those of the competitors, so when customers hear your brand name, they know exactly what it offers. On the other hand, you do not want your brand to become generic. If you are Kleenex, you may cringe whenever someone refers to plain old tissue paper as Kleenex. Sales will increase when customers desire your brand because it is different than the competitors' product.

Evaluate What Your Customers Are Doing

While assessing your brand, it is important to evaluate your customers' decisions and how you can influence them. Knowing customer habits might inspire you to change one detail that could have astounding affects. Also, finding the right incentives to act upon could influence people to spend a little more money.

Find the Right Consumers

Repositioning your brand toward a larger target audience or toward an audience who might be willing to pay more could make or break your sales. Valvoline Oil created an oil that could last 7,000 miles, at a 5% cost increase. Customers who could not change their oil every 3,500 miles were willing to pay twice as much for oil that only cost 5% more to produce.

Utilize Those Strange Human Habits

What if changing one line of fine print could double your sales? A-1 Steak Sauce took advantage of the finding that people open their refrigerator 8 times for every 1 time they open the pantry. By adding the unnecessary instruction of "refrigerate after opening," consumers used and bought the steak sauce 8 times more than before.

Influence the Way Your Product is Sold

Basic economics says consumers respond to incentives. Adding an incentive onto your brand will increase sales. Pepsi convinced one restaurant after another to offer free refills of its product, which provided incentive for thirsty restaurant diners to consume more Pepsi.

Enhance Brand Credibility

When consumers hear your brand and think immediately of your superior products and services and your flawless business integrity, you will see a noticeable increase in sales. Even if you have a small customer base, providing high quality customer service will motivate your customers to suggest your services to friends and family. Suggestions from trusted sources will increase your brand credibility and ultimately your sales. Make the most of word of mouth advertising!

The first step in using your brand to increase sales is to evaluate where and how it is working and where and how it is not. By analyzing how consumers perceive the credibility and quality of your brand, what habits they have, and what incentives they have to use it, you will be able to make simple, cost effective changes that will increase your revenue.

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posted by Tiger Leasing @ 11:00 AM 0 Comments Links to this post

Friday, July 22, 2011

Hospital Equipment Leasing: Benefits for your Budget

There are many components that determine how expensive it is for a medical facility to provide state of the art treatment for their patients. A large medical facility will incur more equipment expenses than will a small one. Despite a few differences, it is essential for medical facilities of all sizes to regularly update their technology with the latest medical equipment.

Of course, no business has a limitless budget. It is invaluable for a hospital to have technology and equipment that will provide top care and comfort for its patients. Purchasing medical equipment can burn holes in budgets, especially when the latest updated version is revealed in the blink of an eye. It is frustrating to purchase a cell phone, only to have the newest version come out one year later. So one can only imagine how exasperating it is for a medical facility that just spent millions on new equipment, to have the "next best thing" come out without time to financially recover. In order for hospitals to stay on top of the competition and provide quality care for patients, they need to constantly update equipment.

Thankfully, purchasing equipment is not your only option. Finding the right leasing plan for your hospital's equipment can help you overcome budget limitations and even have cash and working capital leftover for marketing opportunities, community outreach programs, and staff development. The most important thing is finding the right partner to provide state of the art medical equipment that will satisfy your budget and provide the greatest benefit to your patients.

Fast-growing medical facilities may want to consider leasing equipment from the following areas:

  • Laser Medical Equipment
  • Plastic Surgery Equipment
  • Dermatology Equipment
  • Cardiology and Pulmonary Equipment
  • Ob-Gyn Equipment
  • Radiology Equipment
  • Anesthesia Equipment
  • Rehab and Chiropractic Equipment

Your leasing program can also outfit your office to make your patients feel as comfortable as possible with these options:

  • Office Furniture
  • Work Stations
  • Reception Area Equipment
  • Waiting Room Seating
  • Computer Equipment and Software
  • Network Security and Data Storage

First and foremost, it is important to put together the best financing, lease plan and hospital equipment for your medical facility. Keep pace with the competition, provide top care for your patients, and stay current with the changing medical technologies. Contact Tiger Leasing today for more information on the hospital equipment leasing solutions we can provide to your company.

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posted by Tiger Leasing @ 2:57 PM 0 Comments Links to this post

Friday, July 8, 2011

Going Green - Environmentally Friendly Business Tips

In recent years, there seems to be a perpetual demand for business practices that are more economically and environmentally efficient. We may be stumbling in and out of recessions, but society is locked in an environmental depression that deepens with every fume puffed in the air. As industrial and technological advances arguably melt ice in the Arctic, households and businesses alike are amplifying the efforts to go green. These green business ideas are environmentally friendly and potentially economically flattering to your business.


Don't use toxins

Instead of cleaning office floors and walls with toxic chemicals that are not only bad for the earth, but harmful to your health, use biodegradable supplies. Toxic cleaning supplies can reduce air quality and inadvertently contaminate the water supply. Using natural chemicals is friendly for the environment inside and outside the office space.


Restock the refrigerator

Restock processed food in the office kitchen with organic, locally grown food. Brew the morning coffee with organic coffee beans. Pesticides used on nonorganic plants and greenhouse gases omitted from the production and transportation of processed foods are devastating for the environment. These natural replacements are great for your health, and a visiting client will appreciate your conscious effort to make your office a bit greener.


The first "R"

"Reduce" is a staple when it comes to going green. Reducing damage done to the environment can be as simple as cutting back on electricity. This does not imply breaking fire code by filling the office with candles, but it is important to replace electricity with renewable energy. The flexibility of using renewable energy is great for businesses. Access to solar, wind, and geothermal energy can be gained with a choice or combination of using solar panels, solar water heaters, and wind turbines.


The final two, Reuse and Recycle

If you do not already, have a recycling bin clearly marked and easily accessible within the office. The next step up from recycling is reusing. Replace office chairs and desks with recycled furniture. Spruce up the decorations with artwork created with reused material. Recycled artwork will not only give your office a classy modern look, your environmental intelligence will impress visitors and clients.


And we add the E

Many view technology as a way of improving environmental conditions. Typing a report saves paper, as does sending an e-mail and chatting on a cell phone. However, because of the toxic elements involved in manufacturing electronics, discarded gadgets can be damaging. Within the practice of E-Cycling, old computers and cell phones can be reused and refurbished, so don't throw them aside as junk. Also, have IT examine your data centers' energy consumption and suggest a few cost-saving changes.


Green business leaders do not look at a damaged environment and see devastation and despair, they see opportunity. Become a business leader that goes beyond what the law requires to maintain an environmentally friendly business. Businesses can take steps from low-cost measures such as purchasing organic food, arranging carpools for employees and using natural cleaning supplies to higher-cost measures, such as installing solar panels, replacing the furniture, and bringing buildings up to current green building codes. Regardless of the steps you choose to take, both the environment and your profits will be thanking you.

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posted by Tiger Leasing @ 12:53 PM 0 Comments Links to this post