Social media is more popular today than ever before, and it is becoming an important element for businesses to have. It might seem like Websites such as LinkedIn, Twitter, Facebook and Blogs are solely for personal use, but there are many benefits in having businesses create social media profiles as well. It allows businesses to get their name out there and connect with customers, and potential customers. Social media use among brands is on the rise, so it is important to understand the benefits of creating and actively maintaining social sites for your business:
Create and control your own presence
It is important to create social media accounts, such as Facebook and Twitter pages, for your company sooner rather than later. By doing this, you eliminate the chance that somebody else out there will create one for your business. It might seem nice to have somebody else create your page for you, but when you start seeing posts that include false information or negative stereotypes about your business, you have no control over what gets posted. After creating your business’s page(s), it is also important to have frequent and relevant posts about your business so your readers know that your page is valid and interactive.
Spreading your name via chain reaction
Being a business on a social media site is a great way to spread your brand's name and message. It is very common for consumers to like or follow what their friends do. For example, if Mary sees that her friend Sara recently liked your brand on Facebook, it is likely Mary will click on the page to see what it is and possibly even like it herself.
Another example could be Bob retweets (or re-posts) a message from your company and his friend Mike sees his retweet and then he decides to retweet it as well. Mike’s friend John sees Mike’s retweet and he, too, decides to retweet the post.
The power of “likes” and “retweets” are very beneficial for businesses. It allows people who have maybe never heard of your business before to learn about you from their friends and followers, taking word of mouth advertising to a whole other level.
Increasing search rankings
It might seem hard to believe, but often social media sites such as Blogger, Facebook and Twitter are what show up first when using search engines to find a business or an individual. Getting your business connected with even just one social media site will make it that much easier for people to find you when utilizing search engines.
Direct communication with your consumers
This is an obvious statement, but it is necessary: social media Websites are a great way to socialize. Each social media platform has its own unique way of facilitating communication. Comments on blogs, retweets or replies on Twitter, and likes and comments on Facebook are all examples of the methods of interaction available through social media. A business being able to have direct communication with their customers is vital in order to build trust, because a consumer will appreciate that personal touch.
Keeping your consumers updated
Social media sites are great ways for businesses to keep their consumers updated about news, promotions, and everything else they find relevant. It is literally as easy as a click for businesses to let their customers know what is going on and makes their customer feel happier and more connected.
Consider these points when thinking about how to get your business’s name out there. Discover the ways social media can benefit your brand, and make the commitment to create an ongoing and interactive social media presence!
Labels: Business Tips