By creating new goals, the New Year can be a fresh start for businesses. Have you started thinking about what your business' 2012 resolutions are? If not, now is the time. Resolutions can be determined by reflecting on last year's business highs and lows, and deciding what you want to do the same and what you would like to change. Here are a few ideas for your business in 2012:
- Be social online and offline
- Recognize your employees
- Maintain your Blog and Website
- Take some time for yourself
- Make your business mobile
If your business isn't already using Facebook, Twitter or other social media Websites, now is the time to start. Social media is a great way to directly and quickly connect with clients, and it's free. More than 800 million people use Facebook and over 105 million people use Twitter, which means these social media sites are a great opportunity for businesses to get their name out there. Not taking advantage of Facebook and Twitter for your business gives your competitors on these sites an edge, so be sure to get out there in the wonderful world of social media.
While social media is vital for businesses, don't completely rely on it. Phone calls and face to face meetings are still important to maintain your business' personal touch.
Your employees are the motor of your company; without them your business would not be able to move. They work hard, contribute long hours and are the face of your company. Without your employees, would your business be able to function? A little goes a long way, so remember to thank your employees for their hard work.
Blogs and Websites for your business are a great way to keep people informed. They allow you to post updates and other information relevant to your business and clients. However, if you don't keep them updated and post frequently, they do your business no good.
With Websites, always be sure to keep and events or date-related information updated. If you fail to keep your Website current, clients can become misinformed which leads to a lack of credibility for your business and potentially lost clients.
If your business has a Blog, great! As an addition to Websites, Blogs go further in depth with topics and allows your clients to connect with you via comments. However, if you decide to Blog it is very important to commit to doing a set number of Blog posts per month, otherwise your business risks looking outdated and uncommitted.
Being a business owner is a lot of responsibility since you are the one person in charge of the whole operation. Phone calls, meetings, clients, emails, conferences and taking care of your employees are all daily tasks you need to take care of. That said, it is important to remember to take care of you. Don't forget about your vacation days, because those days are important to your health. Take a total vacation and disconnect from your phone and computer all together. This way when you come back to work, you will be less stressed and more energized.
More and more businesses are taking advantage of mobile, especially small businesses. A Mashable study shows that 65% of small businesses use mobile apps because they believe it gives them an advantage over the competition. Businesses use mobile apps for different reasons, but the top reasons include GPS services, social media marketing, document management and time management. From 2008 to 2011, there was a 22% jump in businesses polled that said they could not survive without wireless technology. Don't let your business fall behind in the mobile world!
New Year's resolutions are a common thing, but so is losing track of those goals. Make your business stand out this year by making business beneficial resolutions and keeping them!
Labels: Business Tips