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Friday, July 27, 2012

The Importance of Having Enough Equipment

An essential part of running a successful business is being prepared. This can have a different meaning to different businesses, but overall one of the easiest ways to be prepared is to ensure your business has enough of the equipment is needs to run smoothly. Running your business without enough equipment can be costly in more ways than one.

One of the basic reasons it is necessary to have enough equipment on hand is simple: equipment breaks. There is never a good time for equipment to break, but for some reason it usually ends up breaking at the worst possible time. Maybe you own a restaurant and the oven breaks during a dinner rush, or maybe your office’s printer is on the fritz just as your reports finish printing.

When you prepare for the worst possible outcome by having additional equipment, you are also taking an extra step towards ensuring customer satisfaction. For example, if the oven in your restaurant broke during the dinner rush and you didn’t have a replacement, would you expect your customers to wait around? Probably not. It is no loss for a customer to go and find another restaurant; however it is a major loss for your restaurant to let paying customers walk out the door. Imagine that your most vital piece of equipment broke. Your competitors would be there to sweep up your unsatisfied customers and potentially keep their business forever.

Extra equipment is necessary to have, but it is also important for your business to know what it can afford. It is not necessary to have spares of equipment that is used sparingly, but heavy use of everyday equipment creates wear and tear, so is a good idea to prepare for the worst and have a backup. While extra equipment will cost more, your business’ increased productivity from having more equipment and customers will quickly pay back the added cost.

When it comes to having extra equipment, leasing trumps buying. Leasing your equipment gives you and your business the flexibility it needs to continuously change and upgrade its commercial equipment as needed. You might find that you don’t need some of the spare equipment you leased and that’s not a problem because when your lease is up, you have no further obligation to that equipment. Or maybe when your lease is up, you decide you want to keep your equipment which you can do with Tiger Leasing’s $100 buy-out option. Tiger’s variety of leasing programs will create a customized financing solution to suit your business’ needs and keep your company prepared and well-stocked with the equipment necessary to do business better.

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posted by Tiger Leasing @ 9:50 AM 0 Comments Links to this post

Thursday, July 19, 2012

Every Business' #1 Priority: The Customer

Remember the saying, “The customer is always right”? It seems like this phrase has been around forever, but just because it’s old doesn’t mean it isn’t still relevant. In order for your business to be a success, it is vital to always remember to keep your customers satisfied. There is no instruction manual that tells you how to deal with customers because every customer is different, but here are a few simple tips on how to deliver great customer service.

Make a Person a Customer
A person is not a customer until they buy a product or service from your store and in order to gain that person as a customer, your employees need to make them feel important. If you have a physical store location, have employees greet customers and ask if they can help them find anything. If your business is done over the phone, have your employees ask, “How are you doing today?” These are small actions, but the acknowledgement can make a person feel welcome and want to do business with a company who treats them right from the start.

Research Your Customers
Getting to know your customers is an important aspect of customer service. A simple way to learn more about your customers is by conducting surveys on an ongoing basis. Constantly getting feedback on how your business is doing is an effective way to continually improve. Customer service survey questions to ask can include:
  • How long have you used our products/services?
  • How frequently do you purchase from us?
  • How would you rate your overall satisfaction with us?
  • How likely is it that you would recommend us to a friend?
  • How likely are you to continue doing business with us?
  • Please list any suggestions on how we can improve our products/services

Don’t Keep the Customer Waiting
People don’t like to wait- it’s that simple. Much of a customer’s dissatisfaction comes from having to wait, whether it is in a store or over a phone. Expectations are high in this “now” generation, so be sure your business is doing all it can minimize waiting. Some things you can do include:

  • Answer the phone by the third ring
  • Be 5 to 10 minutes early to meetings with clients
  • Reply promptly to emails and phone calls

Follow-up After a Sale
Follow-up phone calls can be the difference between good customer service and great customer service. If you want a customer to remember your business, a short and simple follow-up can do the trick. Shortly after your customer buys a product or service, call and get their feedback about the product. Did they have a good buying experience? Is there anything that could be improved in the future? Is the product working out for them so far? Not only does asking these questions make the customer remember your business, but it also gives you the chance to make sure the customer is fully satisfied with their purchase. If they aren’t, the follow-up call is your chance to work everything out.

No matter what your business’ approach to customer service is, be sure your employees clearly understand how to deal with customers so your business has a strong, unified customer service team. Remember, in the customer service world a little can go a long way!

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posted by Tiger Leasing @ 1:45 PM 0 Comments Links to this post

Tuesday, July 10, 2012

Why Lease Technology?

Technology is constantly changing. There are always new types of computers, software, tablets and phones being released. Rapidly changing technology makes it hard for businesses to stay up to date with the latest tools because there is always something newer and faster in the works. However, it isn’t an option for your business to not keep up with technology, so what is the answer to this dilemma? Equipment leasing! You can lease your technology and keep up with the changing trends!

Leasing doesn’t tie your funds up like purchasing does because once your lease is up, that’s it; you’re done with that equipment. This is a great concept for technology since it is continuously evolving - you won’t get stuck with out of date technology if you lease. Buying software, computers and other technology for your business almost immediately puts you at a loss because it is to be expected that something newer will be released before you even finish paying for your new equipment. Tiger’s variety of leasing programs and technology options ensure that you will be able to keep up with the latest technology.

When you lease technology, your business instantly leaps one step ahead of your competition that has chosen to buy their technology equipment. This is because your competitors are stuck with the equipment that they bought while your business has the option to frequently update its technology after the lease is up. You will no longer be struggling to keep up with competitors; instead they will be struggling to be keeping up with you.

One final benefit of leasing your business’ technology is the “right now” factor. Leasing companies understand that sometimes brand new computers or software just can’t wait; you need them right now. Time is money, so you can’t afford to wait around for funds to become available. Leasing does not require a hefty upfront payment like purchasing does, but instead is spread out over affordable, set monthly payments based on your leasing contract.

Tim O’Reilly, the founder of O’Reilly Media, said, “What new technology does is create new opportunities to do a job that customers want done.” Why let your business fall behind? Give your customers the best care possible and stay ahead of competition by leasing the best technology. For more information on technology leasing, contact the Tiger Leasing team.

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posted by Tiger Leasing @ 10:05 AM 0 Comments Links to this post