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Wednesday, January 30, 2013

Understanding Your Business Competition


Every business has some sort of competition. You might be fighting with a similar company to have the best prices or you may just be striving for people to spend money at your establishment instead of elsewhere. Determining who your competitors are and understanding what they offer will help you boost your own business’s performance.

Who is the Competition?
The first step in understanding your competition is finding out who they are. For example, if you are a local business a competitor might be a large chain store. Or in today’s world, the Internet could be taking away business due to the convenience of online shopping. If a list of competitors doesn't come to mind right away, do some research! Places to look for possible competitors include:
  • Local business directories
  • Advertising and marketing material
  • Local Chamber of Commerce
  • Surveys from your customers
  • Searching online for products or services similar to yours

Study Your Competition
Once you find out who your competition is, make it a priority to study how they operate.
Visit their Store- If your competitors have physical storefronts, go there and look at things like prices, how the store is set up, how products are displayed, how many employees there are and the store’s overall atmosphere.
Go Online- Take a look at your competitors’ Websites. How do they compare to yours? Are they more user-friendly or visually appealing? Websites aren't the only place online to analyze your competition; don’t forget to check out any Social Media profiles. What Social channels are they using- Facebook, Twitter, Google+? How are they engaging their online audience? Never underestimate the power of Social Media for your business.
Learn About their Customers- Find out why customers are choosing your competition over your business. Maybe they are providing better customer service, holding more sales or have other incentives that would lead them to choose your competitor over you. In a situation like this, try imitating what they are doing to draw in more customers.
               
Compare & Contrast
Once you gather information about your competitors, take that information and compare it to your business. Make a list of what they are doing better than you and what they are doing worse than you and adjust your business strategy accordingly. Don’t be afraid to use your business’s strengths to your advantage, but be sure to take the time to work on your business’s weaknesses to eliminate the gaps that separate you and your competition.

It’s a competitive world, but understanding your rivals can only help your business succeed. How does your business maintain a competitive edge? Share with us via a comment or on our Facebook page!

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posted by Tiger Leasing @ 9:30 AM 0 Comments Links to this post

Tuesday, January 15, 2013

Tiger Leasing Success Stories


The Tiger Leasing team knows that every business has different leasing needs, which is why we take the time to create customized commercial leasing programs for your company. Depending on your business’s goals and size, we have the flexibility to shape leases from $5,000 to $5,000,000 with terms ranging from one to seven years. For over 35 years, Tiger Leasing has been dedicated to finding the right leasing path for our clients.

From not-for-profits to a Caribbean nation, Tiger Leasing has provided a variety of clients around the world with the equipment they needed to succeed. You don’t have to take our word for it! Read more of our clients’ equipment leasing success stories today!

Don’t be afraid to give us a call for more information. If you’re not quite sure what equipment your business needs, the professionals at Tiger Leasing can provide you with a free consultation so you can get on the right track. Contact us today by calling 212-791-2250 or by emailing us at info@tigerleasing.com

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posted by Tiger Leasing @ 4:00 PM 0 Comments Links to this post

Monday, January 7, 2013

Four Frequent New Year’s Resolutions (And How to Achieve Them!)


Happy New Year from the Tiger Leasing team! Many people create New Year’s resolutions, but did you know that not many people stick to them? According to a study from 2012’s resolutions, only eight percent of people are successful in achieving their resolution. If you’re not a part of that small percentage, don’t get discouraged. You can still make a resolution for 2013! In honor of the New Year, we put together this list of four frequent New Year’s resolutions and tips on how you can achieve them.

Get Fit
Weight loss is a very common New Year’s resolution. Overeating during the Holidays can lead to some unwanted weight so many people make it their goal to lose that weight and more during the New Year. Several gyms offer promotional membership prices in January to draw people in, but not many people continue going to the gym beyond January. Getting in shape is a good resolution to have, but how can you stick to it? Here are some tips:
  • Set a definite date that you want to lose X amount of pounds by so you have something to work towards. Setting mini goals along the way is also beneficial because it can help break down your ultimate goal.
  • Eliminate any temptations from your house. Foods like cookies, cakes, sugary drinks, chips and empty calorie items will get in the way of your weight loss goals.
  •  Document your food intake and daily activity. This way you will be able to compare what and how     much you eat compared to your amount of daily activity.
  • Take photographs each week as you are working towards your goal. Remember, pictures don’t lie!


Save Money
Excessive spending and the strain the Holidays puts on our wallets can be why saving money is a frequent New Year’s resolution. Making a conscious effort to create good financial habits will not only fulfill your resolution, but will benefit you throughout the rest of your life. Here are some easy ways you can save money this year and beyond:

·         Give your budget some wiggle room- Instead of calculating your budget down to the penny, give yourself a range of what you can spend every week or month.
·         Calculate purchases in terms of hours worked- When you’re debating whether or not to buy something you don’t necessarily need, such as a pair of shoes, calculate how many hours of work it would take to buy that item. Is that pair of shoes really worth four hours of work?
·         Stick to your list- Food is obviously a necessity, but creating a list and sticking to it is an easy way to keep you from racking up a huge bill. Making a list only takes a few minutes, but it can save you a lot of money in the long run!
·         Going cash only- If you are going shopping, consider taking a set amount of cash with you. It’s easy to spend freely with credit cards, but with cash you are literally handing over your payment so when it’s gone, it’s gone!

Travel More
Like any New Year’s resolution, sticking to your traveling resolutions requires time and planning ahead. The first thing you need to do is pick a specific location. Ask yourself, “What is a city that I have always wanted to go to, but never have?” Once you pick where you want to go, there are baby steps to work towards your travel goals.
  • Pick a time to travel- When do you want to go on your trip? Over the summer? The Holidays? Your birthday? Once you pick when you want to travel, it will be easier to make the rest of your travel plans.
  • Make an agenda- After choosing your location and travel date you are able to make an agenda of activities. Lucky for you the Internet will be a huge assistance for this step! Many cities have Websites of activities they offer, as do hotels and resorts. Travel forums are also a great place to research and read about peoples' personal experiences and reviews.
  • Save early- Once you learn how much plane tickets and accommodations cost, you can start saving. Cut unnecessary spending, such as multiple nights out each week or shopping sprees, and put that money in your travel fund instead.

Learn Something New
When was the last time you did something for the first time? If you can’t remember, this might be a good resolution for you! Learning new things challenges your body and mind and you may even discover some hidden talents! Here are some new things you could learn to do in 2013!

·         Learn a new language
·         Plant your own fruit and vegetable garden
·         Learn to knit, sew or crochet
·         Change your own oil
·         Learn how to can food
·         Take a yoga class

What is your resolution for the New Year? Share your resolution with us via a comment or on our Facebook page and tell us how you plan on sticking to it! 

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posted by Tiger Leasing @ 2:00 PM 0 Comments Links to this post