Why Quality Customer Service is so Important
Does your business understand why quality customer service
is so important? According to a 2011 AmericanExpress survey, 78 percent of US consumers have not completed a business
transaction or an intended purchase due to poor customer service. This high
percentage shows how strongly consumers feel about the importance of good
customer service. Here are more reasons why it’s important to treat your
customers right.
Make a Good
Impression
Did you know 59 percent of consumers said they would be
willing to try a new brand or company to get better customer service? You never
know when you’re going to get first time customers walking into your store or
calling with questions, so providing excellent customer service all of the time
is crucial. Go above and beyond to turn those first timers into loyal,
returning customers!
Leads to Repeat
Business
If you have a positive impact on a first time customer, the
odds are high that they will return to do business with you. 95 percent of
Americans said that having a good customer service experience with a company
leads to repeat business. It’s simple: meet the customers’ needs and they will
keep coming back to you in return!
Show Your Customers Some
Appreciation
Do you let your customers know that you appreciate their
business? 42 percent of consumers believe that companies are helpful, but they
don’t do anything extra to keep their business. So what can your business do to
show your customers that you care? Simple gestures like saying, “Thank you for
stopping,” or “We appreciate you choosing to do your shopping with us,” will
show your customers you are grateful for their business.
Don’t Put a Price Tag
on Good Service
13 percent of consumers reported that they are willing to
spend more with companies that provide first-rate customer service. On the flip
side, 42 percent of consumers said they expect excellent service without having
to spend more. Good customer service is something your business should take
pride in because it could be what separates you from your competition.
Only six percent of consumers said their customer service
experiences have exceeded their expectations. Is your business a part of this
small percentage? If it’s not, remember the old saying “the customer is always
right!”
Labels: Business Tips


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