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Thursday, March 28, 2013

Small Business vs. Big Business

Being a successful small business in a big business world can be challenging, but it’s not impossible! Do you know what it takes to make your small business stand out in a sea of big businesses? Check out these tips from the Tiger Leasing team on how your small business can stand its ground:

Choose Wisely
In order for your small business to thrive, you need to carefully choose the products and services your business will offer. Chain stores and other big businesses have the ability to offer a variety of products, but it’s important for you, as a small business, to narrow your offerings. When your business clearly and thoughtfully defines its products and services, you have the opportunity to develop a reputation for helping people with a specific need or providing products to a niche audience.

Loyalty Programs
People love reward programs, especially if it means discounts or free things. One way to beat big business is by offering programs that reward your loyal customers. Here are a few ways to reward your customers for choosing to do business with you:
  • Punch cards: Give your customers a punch card and for every X number of products they purchase , punch a hole out of the card. Once the punch card is filled, they are rewarded with a discount or freebie.
  • Foursquare Check-Ins: Foursquare is a mobile app that is free to businesses and its users, so why not create a page for your business? Customers can ‘check in’ to your store when they visit and you can place coupons within your business’ Foursquare account for them. This way your loyal customers are rewarded every so often for returning and doing business with you.
  • Points system: Reward your frequent customers with points for every purchase they make. Every so many dollars is a point and once customers rack up X amount of points, they get a discount, freebie or some sort of special treatment.
  • Games: Get creative and make your reward program into a game! Games can help keep customers engaged and entertained while also rewarding them with discounts or free things.
Connect With the Community
Small businesses will often receive strong support from members of the community because they want to see the stores close to home be successful. Instead of doing business with large chain stores, many people are willing to pay a little bit more for products or services from a local small business to help support their community.

Customer Service
Finally, another edge small businesses have over big businesses is the ability to provide quality customer service. Since you probably don’t have as large of a client base, small businesses have the opportunity to offer a more personal form of customer service, whether it is face-to-face or over the phone. Large businesses often have automated customer service lines or require customers to wait for long periods of time to talk to a representative. However, small businesses have the ability to provide quality, local, timely customer service to their customers. For many people, this is reason enough to change up shopping habits.

Small businesses have several opportunities that big businesses don’t have, so it’s important for business owners to use those strengths to their advantage. Do you have other tips on how to make your small business succeed? Share them with a comment or on the Tiger Leasing Facebook page.

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posted by Tiger Leasing @ 2:00 PM 0 Comments Links to this post

Wednesday, March 20, 2013

What You Need To Know About Software Leasing

What if there was a cost effective, simple way that you could maintain a competitive edge over your competition? You're in luck because this is not a hypothetical situation: the answer is software leasing. Leasing your software has numerous benefits, including lower costs and the ability to always upgrade to newer technology. Still not convinced that leasing software may be advantageous for your business?

Equipment leasing allows you to have more funds readily available. No matter what type of equipment you choose to lease, you avoid having cash tied up in equipment since you're only paying for what you use. In addition, you have no commitment to your equipment once your lease it up. This is especially beneficial for software because by the time something newer or better is available, your lease will be up.

Specific and expensive applications and software programs are necessary for a variety of businesses to run effectively. Instead of buying those software programs, Tiger offers a variety of software leasing programs available for both small and large companies. Many of our clients even choose to bundle our software leasing programs with computer financing and systems equipment programs. Our wide range of software leasing programs enable your company to acquire the software you need with a financing solution that works best for you.

An additional benefit of equipment leasing is that we understand you can't wait around for your software. These products aren't cheap, so when you buy your software you say goodbye to a chunk of your cash flow. We know that time is money, so it's unpractical for your business to wait around for funds to become available. Leasing does not require a large, upfront payment like purchasing. Instead, payments are spread out over affordable monthly payments which allow you to have money available for other things.

Tiger's variety of equipment leasing programs and software options ensure that you'll be able to keep up with the latest and greatest! For more information on software leasing, contact Tiger Leasing today.

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posted by Tiger Leasing @ 11:00 AM 1 Comments Links to this post

Tuesday, March 12, 2013

17 Facts About St. Patrick's Day

Remember the saying, "Everybody is Irish on St. Patrick's Day?" Well, the Tiger Leasing team kept this in mind as we were brainstorming what to blog about this month! In honor of the Holiday where everybody has the luck ‘o the Irish, here are 17 festive facts about St. Paddy's Day:
  1. Did you know St. Patrick's Day celebrations extend way beyond Ireland and the U.S? Around 80 million people celebrate the Holiday in 200 countries!
  2. Today people wear green on March 17, but the color traditionally associated with St. Patrick was blue. The switch from blue to green happened in the 19th century.
  3. True shamrocks used to be very common in Ireland, but due to modern farming methods they have become relatively rare.
  4. Did you know there are more Irish-Americans than Irish? About 37 million people in the U.S. have Irish ancestry.
  5. Americans spend more than $4.5 billion celebrating St. Patrick's Day.
  6. According to Hallmark, Americans exchange about 7 million St. Patrick's Day cards annually. Hallmark began producing St. Patrick's Day cards in the early 1920s and they have been popular ever since!
  7. Music is a large part of St. Patrick's Day celebrations. After being conquered by the English, the Irish turned to music to help them remember important events and hold on to their heritage and history.
  8. If you're looking to head somewhere festive for St. Patrick's Day, check out these towns with Irish sounding names:
    • Dublin, California
    • Shamrock Lanes, Indiana
    • Mount Gay-Shamrock, West Virginia
    • Shamrock, Texas
  9. The original Irish name for leprechauns is "lobaircin," which means "small-bodied fellow".
  10. Shamrocks are major symbols of St. Patrick's Day, but they are also the national flower of Ireland.
  11. Corned beef and cabbage is the traditional St. Patrick's Day meal in America, but the dish is not nearly as popular in Ireland. Traditionally corned beef and cabbage was given to kings, but according to European Cuisines, most native Irish people see the dish as too poor, plain, old-fashioned or boring to eat on a Holiday.
  12. 24 percent of Massachusetts' residents are of Irish ancestry, compared with 12 percent of the nation as a whole.
  13. Chicagoans have been dying the Chicago River green since 1962 in honor of the Holiday. Originally about 100 tons of dye were used for the job, but now about 40 tons are used to make the tradition more eco-friendly.
  14. Oddly St. Patrick wasn't Irish. He was born in Britain and was taken prisoner by a group of Irish raiders.
  15. The first St. Patrick's Day parade was in Boston in 1737.
  16. The Irish flag is green, white and orange. The green symbolizes the people of the south, the orange symbolizes the people of the north and the white represents the peace that brings them together as a nation.
  17. Irish dance is a large part of Irish tradition. The Irish Dancing Commission was established in 1930 to legislate for Irish dancing but quickly turned into a global organization, now with dance teachers across the world.
Happy St. Patrick's Day from the Tiger Leasing team!




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posted by Tiger Leasing @ 8:30 AM 0 Comments Links to this post