Define Sustainability and Set Goals
Sustainability has different meanings to different people. It is important to define what sustainability means to your business. Once you’ve defined sustainability, write down your goals and what you’d like accomplished as part of your sustainability strategy.
Make sure you have the backing of your senior management before carrying out suitability initiatives. If they understand how sustainability practices affect their responsibilities they are more likely to back you up.
Load the Boat
Get everyone on board with your sustainability goals: employees, suppliers, investors and customers. Explain to them how your sustainability goals will help the company in the long-run and how it will benefit each of them.
Take Small Steps
This is something new for your business. Remember there will be a learning curve. Do not get caught up trying to do everything at once; even the smallest changes can make a big difference.
Abide by the Rules
Keep everyone in line with your sustainability strategy. Make sure your strategy is clear and that employees and customers understand the benefits of these sustainable practices.
Invest in the Future
It is important to measure your success in terms of profit and less tangible areas as well. Sustainability creates long-term value. It may be an uphill climb, but don’t surrender, sustainable businesses are often more efficient in the long-run.
Sustainability is a great decision for businesses, the environment and society in general. No matter the size or industry of your business, implementing sustainability strategies is a great movement towards long-term success.