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Tuesday, January 6, 2015

Using SMART Goals to Measure Success

Goal-setting is crucial to measuring the success of a business over time, but what kind of goals are you actually creating? It's important to make sure that the goals and objectives of your business are as focused and clear as possible to ensure the most accurate measurement of successes and/or failures. A great way to create and establish goals and objectives is to utilize the S.M.A.R.T Goal template. When creating a strategic plan for your business, ask yourself questions based on the following goal requirements:


  • Specific
    • In order to make sure that your goals can be accomplished, you have to make them clear and concise.
  • Measurable
    • Develop criteria for measuring the progress made towards achieving your goals so that you can stay on track and monitor what’s been and still needs to be accomplished.
  • Attainable
    • Identify the goals that are most important to your business so that you have the motivation and the drive to make them happen. If the goal is something that you really want, you'll figure out different ways to attain it.
  • Realistic
    • Any goal can be difficult to achieve, but make sure it's at least possible to achieve with the right willingness and abilities.
  • Timely
    • Create a time frame for your goal so there's a sense of urgency. Creating a goal with no time frame gives the impression that it’s not reachable, or that it’s not something that needs to be focused on.

These steps will ensure that your business’s goals and objectives can be effective and feasible. Can you think of any other important factors that go into making a goal, or do you have any examples of goal-setting strategies that didn't go over well that you think people could learn from? Let us know in the comment section, on our Facebook and Google+ pages, and on Twitter!

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posted by Tiger Leasing @ 3:13 PM

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