Simply existing and posting on social media won’t cut it anymore for small businesses. Finding new ways to connect with customers and make the most of these platforms is the best way to get ahead. So how can your business take the lead? Here are four new ways to use social media for business.
- Tackle Trends: Big news, negative or positive, inevitably creates a lot of discussion online. Why not take advantage of these opportunities? Keep a sharp eye out for breaking news, hot trends and new technology in your industry. Don’t be afraid to think outside the box.
- Take Advantage of Video: Social media is moving further from text and closer to visual imagery, especially video. According to Cisco, video will account for 69% of all consumer internet traffic by 2017. Instead of using Facebook or Twitter to post text-heavy information about your products or services, why not create short videos giving customers an inside look.
- Try Third-Party Apps: Sometimes social media platforms can be difficult to manage and understand. There are a variety of convenient and user-friendly third-party applications available to make things easier. Check out this article on Entrepreneur for a list of some of the most popular app.
- Track Competitors: There’s a lot you can do in terms of self-improvement. But don’t forget about keeping an eye on your competitors! Track your competitors’ activity and content online to see what’s working, what’s not working and what they’re missing. Beef up your own strategies based on your findings to improve and differentiate.
Labels: Business Tips